Diversity And Inclusion In Influencer Marketing
As marketers and brands evolve their strategies to an ever-increasingly digital world, it’s essential that we put diversity and inclusion at the core of our influencer marketing plans. At CreatorX, we understand the importance of implementing an effective approach to ensure meaningful diversification within your advocacy ecosystem.
Overview
CreatorX is BIPOC-owned & operated featuring some of the top BIPOC creators
As brands continue to strive for diverse and inclusive representation, it's important to consider how accessible the content creators you collaborate with are. CreatorX is a BIPOC-owned creator agency that truly understands the importance of diversity and inclusion in influencer marketing — we specialize in top BIPOC creators and talent with global audiences.
Today’s audiences want to see diversity and inclusion when connecting with brands
Beyond simply meeting regulatory requirements around equity and equality, there are tangible benefits to creating a diverse range of voices within your influencer campaigns. From leveraging different perspectives of your products or services to reaching niche audiences more effectively, ensuring you have diverse representation in your campaigns matters.
In fact, research has shown that audiences prefer having varied characters represented in commercials (73%). Furthermore, studies have shown that customers want to see a range of perspectives when connecting with a brand — research points towards authenticity being an incredibly powerful tool in achieving successful results from content promotion efforts.
Not only does embracing diversity and inclusion help reinforce messages behind a campaign’s core values, but also helps build trust between consumers and ethics-driven organizations.