5 Things You’re Influencer Talent Manager Should Be Doing

5 Key Responsibilities of an Influencer Talent Manager

In the world of social media and digital marketing, influencer talent managers play a crucial role in helping influencers navigate their careers, secure partnerships, and maximize their potential. We covered all of the things an influencer talent manager does here. But there are 5 most important things a influencer talent manager should be doing for you:

1. Pitching you out to brand for sponsorships: Your influencer talent manager should be actively pitching you out for influencer marketing sponsorships. They should have a strategic approach for getting you in front of as many brands that fit your content category and brand as possible and they should be able to articulate this strategy to you. They need to go beyond just managing your inbox.
2. Negotiating Partnerships and Deals: An influencer talent manager should be actively seeking out brand partnerships, collaborations, and sponsorship deals that align with your brand and values. They should have the negotiation skills to secure favorable terms and ensure that your worth as an influencer is properly recognized.
3. Career Strategy and Development: Your influencer talent manager should work with you to develop a long-term career strategy. This includes identifying growth opportunities, diversifying revenue streams, and planning for the future. They should help you navigate the ever-evolving landscape of influencer marketing and provide guidance on how to stay relevant and successful.
4. Brand Image and Reputation Management: Your talent manager should be your partner in managing your brand image and public perception. They should provide valuable input on the type of content you produce, the brands you associate with, and how you engage with your audience. This includes crisis management and damage control if any issues arise.
5. Networking and Industry Connections: A talented manager should leverage their industry connections to open doors for you. This includes connecting you with other influencers, industry professionals, and key decision-makers. Building a strong network can lead to new opportunities and collaborations that can elevate your career.

In conclusion, an influencer talent manager should be proactive, resourceful, and dedicated to supporting your success as an influencer. They should handle the business side of your career, allowing you to focus on creating engaging content and connecting with your audience. When you find the right talent manager, they can be an invaluable asset in helping you achieve your goals in the ever-competitive world of influencer marketing.

CreatorX excels as a top creator and influencer talent management agency. With over 15 years of experience in influencer and creator marketing, the team here knows how to land sponsorships with the top brand and help influencers and creators strategically with their social growth and strategy.

CreatorX Agency was founded by Evan Asano, who founded the first influencer marketing agency, Mediakix, in 2011. He pioneered influencer marketing and created much of the foundation and laid the path for influencer marketing at the scale it is now ($32B+ per year). With his work at Mediakix and top brands, he won 2 Webby awards and was recognized twice by Inc 500 for fastest growing companies.